How to increase saas product signups

You have built a super amazing product, but your visitors are not converting to signups. Sounds familiar? Don’t worry, I'm here with the solution to your problem. There are so many SaaS companies like yours facing the same issues, whether it’s a complex signup process, lack of trust, lack of obvious benefits, or other reasons. 

The good news is that I’ve seen it and solved it all. If your website is suffering from a low conversion rate, there are clear steps you can take to get that number closer to zero. 

Let’s get an idea of what good looks like before getting into how you can improve your conversion rate. For a SaaS product, a good signup conversion rate ranges between 2% and 5%. These numbers might sound like hard goals to achieve, but they are pretty easy and achievable. 

And let me tell you that the 5% is not even close to the top. According to some conservative estimates, the top 10% of SaaS websites convert at an impressive 11% or above.

Your signup page is the most important part of your buyer's journey. You might think that when the user clicks and goes to your signup page, then it’s a done deal and you think you got a new user, but that’s not the case. The fact is that most visitors who reach the signup page will not end up signing up.

Luckily, I’ve studied signup pages and come up with the top 3 contributors to high-converting signup pages: low friction, a show of value, and high trust.

1. Keep your signup page frictionless

The signup page can be frustrating with so many fields to fill in. So, it's no surprise if the user gets tired halfway through and gives up. So always try to create a user-friendly signup page. If the signup page is easy and quick, the user is more likely to complete the signup process, which can ultimately lead to increased conversion and more customers for the business.

The one easy and simple way to do this is to use social signups, a single sign-on (SSO) technology that allows your users to connect through social media platforms rather than typing a separate password and username. Allowing the user to authenticate by using an existing social account eliminates the need to enter their name separately.

Using social login methods like Google, Facebook, Microsoft, Slack, GitHub, and LinkedIn. These can increase the signup rate significantly.

2. Show users the value they will be getting from signing up

So here’s the question: how should your signup page show value?

The answer is very simple: start communicating the value proposition of your product again. Tell them about the kind of person they will become if only they use your product. Always remember that people don’t want to buy a quarter-inch drill; they want a quarter-inch hole.

3. Generate as much trust as possible with your potential customers

If your potential customers are not converting, that can be a trust factor. Because at the end of the day, people only want to buy from businesses or people they trust. The process to create trust in buyers begins from the moment they land on your website. continues on the signup page and even plays a role when using the product.

As you’ve probably seen on SaaS signup pages and home pages with logos and testimonials from the happy customers, it is the best trust-building tool. Including longer success stories on your website from the customers who have already used or are using your product can be more better way to build trust.

Final thoughts

Getting to that 5% conversion rate is achievable. And while there is no silver bullet, reducing signup friction, adding elements of trust, and describing value will get you closer. 

Try to put yourself in your buyer’s shoes and walk through your entire buyer experience.

Would you trust your own SaaS Product? Are you met with friction? Is the value clear?

It’s a tough process, but Frontegg makes it easier by letting you create a beautiful signup page that will help you easily convert more customers.